Making drug dealers work for charity

CREATIVE CONCEPT

Class A Marketing is a personal project. It explores a particular subculture in London, presenting a collection of real messages from drug dealers, promoting their ‘products’ to end customers.

The project has a specific point of view, looking at the messages through the lens of conventional marketing techniques and how those techniques have been applied to promote recreational drugs.

Class A Marketing explores this social taboo in a rather humorous way, aiming to turn such a controversial topic into something positive – T-shirt with dealers’ messages could be purchased on the project’s website and all profit is to be donated to a charitable organisation dedicated to individuals with substance abuse issues.

 Please visit www.classamarketing.co

Street art as national identity celebration

CREATIVE CONCEPT

This is a personal project dedicated to the Cyrillic alphabet. I was born in Bulgaria and the Cyrillic characters are deeply imprinted in my head since childhood… 

May, 24 is the national day of the Cyrillic alphabet in Bulgaria. On that morning Sofia woke up with 30 ceramic tiles, each one carrying a character of the Cyrillic alphabet. These were displayed on 30 central locations around the city. The project depicts the topic of national identity and the role of the alphabet as an important part of it. 

The manifesto published on the project’s website 30bukvi.com (30 letters – translated from Bulgarian) states:

”Today the big cultures absorb the small ones. The more popular languages overpower the others. The identities of many small nations start to fade away in the shadow of the big ones. The Cyrillic alphabet is a significant part of the identity of our small (Bulgarian) nation, culture and language. it is one of those few things that we could call our own. Let’s celebrate it!

The project ‘30bukvi’ (30letters) is a visual interpretation of the Cyrillic alphabet. 29 ceramic tiles exhibited on the streets of Sofia. 29 pieces of love. But there is one more… Do you want it?”

 As an interactive part of the project, one character was not put on a wall but rather hidden in public space… On the web site there is a riddle giving info on where the last tile is hidden so one could go look for it, find it and keep a piece of the story. The tile was found by a girl called Teodora. 

More at The Guardian Insider’s cultural guides

A collection of Christmas cards

CREATIVE CONCEPT

This is an ongoing personal project. As a creative I aim at bending the clichés related to Christmas and mixing Christianity and pop culture.

It’s all about play.

An awareness on the depletion of fish

CREATIVE CONCEPT

This is a personal project which aims to raise awareness and create an overview of the problem about continuously depleting fish population in the world ocean. It presents a compilation of data from various sources, organized and structured in a collection of 5 folded, double sided posters. Each of them provides information about a specific sub-topic that is part of the issue. The front side works as a conventional poster and the back presents an information graphic composition using statistics, numbers and in-depth knowledge about the given topic.