An interactive story that adapts to you

We were tasked with demonstrating how Mercedes’ traction control system, 4MATIC, continuously adapts itself to the conditions the driver is experiencing.

We partnered with the famous Italian author, Gianrico Carafiglio to create a driving story for mobiles that adapts to the reader’s situation using Google APIs. The story is shaped by their location, time of day and surrounding weather conditions, adapting in real time to them, just like the system adapts to the road.

See how it works here

Completed at Toaster