Archives: Works

PEPSI ZERO
Small Decision. Epic Choice.

In quite a few European and Asian countries (29 to be exact) Pepsi MAX has changed its name to Pepsi ZERO. 

We were tasked to develop a campaign that relaunches the cola variant and celebrates its benefit – no compromise in taste but with zero sugar.

We came up with SMALL DECISION. EPIC CHOICE. – a 360 campaign that inspires our audience to feel good about their choices.

Completed at Sips&Bites/PepsiCo in-house creative agency
Directed by Dan French

Social video
Social video
Social video

Monzo Flex. Pay later for pretty much anything.

We were tasked to create a campaign presenting the perks behind Monzo’s new ‘buy now pay later’ feature – Flex.

We created ‘Pretty much anything’ – a playful set of films caring the Monzo’s tone of voice and the brand’s unique aesthetic.

Directed by Abbie Stephens

Your life,
in one conversation

Kalibra is the first app to connect your complete health needs in a single conversation, delivering personalised insights and actions to create positive habits.

I was briefed to develop Kalibra’s brand identity, UX & UI, and its visual language, as proof of concept.

Where now meets next

A brand campaign to build belief that FedEx lives in Next – a place where the real potential of innovation is delivered and transformative change happens. This campaign demonstrates to businesses that FedEx sees commerce differently – and that, wherever their next ambition may lead, the connective global network can get them there now.

Completed at Redwood BBDO
Directed by Davis Silis

Nike Berlin Marathon

We were tasked to develop a set of adcepts for Nike Vaporfly 4% related to the possible outcomes of the Berlin Marathon, ready to hit the billboards. Scenarios such as: Break the 2 hour barrier; Break a world record; Win the race; Male and Female podium sweeps.

 

The campaign line ‘FAST AS F$%K’ was a given.

Developed in a team with Graeme Bowman

Pioneering Electric Aviation

I was tasked to establish a clear visual direction / look&feel, as well as create a number of comms materials for the Vertical’s brand.

Vertical Aerospace is a British aerospace manufacturer based in Bristol, that designs and builds zero carbon, vertical take-off and landing electrically powered aircraft.

Unfold your new style

 Was tasked with creating and over-viewing the development of a number of key visuals and product videos showcasing the spectacular features of the new SAMSUNG Galaxy Z Flip.

Completed at IRIS London

#BlokOutTheBoring

As a Senior AD I was part of the team tasked to develop an autumn/winter campaign for MEGA BLOKS, promoting their constructors in the cold months when kids spend most of their time indoors.

Completed at Ogilvy London

Step to the plate London

Softball60

I was asked to design a set of visuals in line with the brand’s identity, advertising the MLB S60 Series coming to London. A social softball game built for the city.

A new look&feel for Mazda UK

CONTEXT

The UK automotive market is a complicated and cluttered environment. Consumers have a great choice of options and every detail matters in order to cut through the noise.

BRIEF

Redesign the visual language of all product ads for Mazda, for the UK. Create visuals style that carries consistency across all car models, and at the same time have a personal twist for each individual model.

Completed at J. Walter Thompson London