An editorial re-design

CONTEXT

Skylife is the inflight magazine of Turkish Airlines. It comes out in 300,000 copies each month, presenting an array of topics to its readers – travel destinations, cultural and culinary guides, news, and innovation across airline industry.

BRIEF

A complete re-design of the publication, creating a new grid system, choosing new typefaces and establishing a new visual style which compliments Turkish values with a modern twist on national heritage.