PEPSI ZERO
Small Decision. Epic Choice.

In quite a few European and Asian countries (29 to be exact) Pepsi MAX has changed its name to Pepsi ZERO. 

We were tasked to develop a campaign that relaunches the cola variant and celebrates its benefit – no compromise in taste but with zero sugar.

We came up with SMALL DECISION. EPIC CHOICE. – a 360 campaign that inspires our audience to feel good about their choices.

Completed at Sips&Bites/PepsiCo in-house creative agency
Directed by Dan French