Nike Berlin Marathon

We were tasked to develop a set of adcepts for Nike Vaporfly 4% related to the possible outcomes of the Berlin Marathon, ready to hit the billboards. Scenarios such as: Break the 2 hour barrier; Break a world record; Win the race; Male and Female podium sweeps.

 

The campaign line ‘FAST AS F$%K’ was a given.

Developed in a team with Gaeme Bowman