A new look&feel for Mazda UK

CONTEXT

The UK automotive market is a complicated and cluttered environment. Consumers have a great choice of options and every detail matters in order to cut through the noise.

BRIEF

Redesign the visual language of all product ads for Mazda, for the UK. Create visuals style that carries consistency across all car models, and at the same time have a personal twist for each individual model.

Completed at J. Walter Thompson London