Helping young Hondurans stay out of trouble

CONTEXT

Many young Hondurans have no option but to join a gang. Unemployment is high and working for a gang is often the only way to make money… Kenco could help young people avoid the gang life by giving them an alternative. Coffee farming.

BRIEF

Create a visual language and a visual identity for the ‘Coffee VS Gangs’ campaign. And create a set of guidelines that is supplied to agencies around the world adopting the creative work.

Creative concept Matt & Jess
Completed at J. Walter Thompson London