Helping young Hondurans stay out of trouble
Many young Hondurans have no option but to join a gang. Unemployment is high and working for a gang is often the only way to make money… Kenco could help young people avoid the gang life by giving them an alternative. Coffee farming.
Create a visual language and a visual identity for the ‘Coffee VS Gangs’ campaign. And create a set of guidelines that is supplied to agencies around the world adopting the creative work.
Completed at J. Walter Thompson London