Making drug dealers work for charity


Class A Marketing is a personal project. It explores a particular subculture in London, presenting a collection of real messages from drug dealers, promoting their ‘products’ to end customers.

The project has a specific point of view, looking at the messages through the lens of conventional marketing techniques and how those techniques have been applied to promote recreational drugs.

Class A Marketing explores this social taboo in a rather humorous way, aiming to turn such a controversial topic into something positive – T-shirt with dealers’ messages could be purchased on the project’s website and all profit is to be donated to a charitable organisation dedicated to individuals with substance abuse issues.

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