This is visual concept for a dynamic identity developed for Expo 2020 Dubai.
The Expo’s slogan “Connecting minds, creating the future” implies that the event itself will focus on collaboration, where people of diverse trades come together to invent solutions of all kinds and shape the future of humanity. Expo 2020 Dubai is the gravitational force that pulls individuals together. It is an ongoing process that keeps changing and evolving. Therefore, the shape and colour of the logo never stays the same…
The event focuses on 3 themes: Sustainability; Mobility; Opportunity. Each side of the triangular represents one of those themes.
Class A Marketing is a personal project. It explores a particular subculture in London, presenting a collection of real messages from drug dealers, promoting their ‘products’ to end customers.
The project has a spesific point of view, looking at the messages through the lens of conventional marketing techniques and how those techniques have been applied to promote recreational drugs.
Class A Marketing explores this social taboo in a rather humorious way, aiming to turn such a controversial topic into something positive - t_shirt with dealers’ messages could be purchased on the project’s website and all profit is to be donated to a charitable organisation dedicated to individuals with substance abuse issues.
G-Days is a series of events across emerging markets to engage with and support developers, business leaders, IT professionals and entrepreneurs who are adopting Google technology. Google required an umbrella brand identity and a suite of assets with guidelines to re-purpose for each event.
As a leading designer on this project, I was set with the task to redesign the visual language of all product ads for Mazda, for the UK.As per brief I had to create visuals style that carriesconsistency across all car models, and at the same time have a personal twist foreach individual one.
This is a personal project dedicated to the Cyrillic alphabet. I was born in Bulgaria and the Cyrillic characters are deeply inprinted in my head since childhood...
May, 24 is the national day of the Cyrillic alphabet in Bulgaria. On that morning Sofia (the capital) woke up with 30 ceramic tiles, each one carrying a character of the Cyrillic alphabet. These were displayed on 30 central locations around the city. The project depicts the topic of national identity and the role of the alphabet as an important part of it.
The manifesto published on the project’s website 30bukvi.com (30 letters – translated from Bulgarian) states: ”Today the big cultures absorb the small ones. The more popular languages overpower the others. The identities of many small nations start to fade away in the shadow of the colossals. The Cyrillic alphabet is a significant part of the identity of our small (Bulgarian) nation, culture and language. it is one of those few things that we could call our own. Let’s celebrate it! The project ‘30bukvi’ (30letters) is a visual interpretation of the Cyrillic alphabet. 29 ceramic tiles exhibited on the streets of Sofia. 29 pieces of love. But there is one more… Do you want it?”
As an interactive part of the project, one character was not put on a wall but rather hidden in public space… On the web site there is a riddle giving info on where the last tile is hidden so one could go look for it, find it and keep a piece of the strory. The tile was found by a girl called Teodora.
Skylife is the inflight magazine of Turkish Airlines. As a leading designer I was set with the task to strip it down to complete basics and redesign it, creating a new grid system, choosing new typefaces and establishing a new visual style which compliments Turkish values with a modern twist on national heritage.
I also created illustrations for numerous articles across 4 issues /May/June/July/August/. All illustrations presented across the editorial content were created by me.
Bartour is an ongoing collaboration between 5 bars in Sofia. Each event is dedicated to a specific topic and customers are invited to visit all five bars, try different cocktails, gather stamps and win some prizes...
KENCO COFFEE vs GANGS
COFFEE vs GANGS is an initiative by Kenco, giving young Hondurans, a chance for a better life, by training them to be coffee farmers with the skills to grow great quality coffee beans and stay away from gangs.
I was set with the task to create the campaign's identity and develop a certain visual language.
This is a personal project which aims to raise awareness and create an overview of the problem about continuously depleting fish population in the world ocean. It presents a compilation of data from various sources, organized and structured in a collection of 5 folded, double sided posters. Each of them provides information about a specific sub-topic that is part of the issue. The front side works as a conventional poster and the back presents an information graphic composition using statistics, numbers and in-depth knowledge about the given topic.
I had to create a series of posters visualising interesting figures about ageing population and the effects that it has on society. As per brief the style had to adhere to Design Councils brand guidelines with very simple, iconographic style illustrations with a bold colour palette and minimal design style.
I was set with the challenge to create a coherent brand style and guidelines for illustrations that would be used across the global GfK brand. The illustrations here were the first set to be rolled out across 3 different publications. The challenge was not only to create a brand style that would be unique and individual to the client and still retain recognition within their brand, but also to create rigid style guides that other illustrator’s would be able to follow without limiting their creativity.